With over $700B in gross written premium in 2021, the insurance market is huge - and growing. And with 60% of consumers looking to buy insurance from new entrants, there’s never been a better time for companies outside the traditional insurance industry to enter the market.
Embedded insurance can be a big opportunity for businesses to build new streams of recurring revenue, and deepen relationships with their customers at the same time. Get our free ebook The 2022 Guide to Growing Your Revenue with Embedded Insurance, and learn what you need to know to get your business started with insurance:
Why Insurance, and Why Now.
If your business doesn’t offer insurance, you might be wondering what all this has to do with you. We explain the opportunity for companies outside of traditional insurance, and why the insurance market is especially favorable to new entrants right now.
Embedded Insurance 101.
Not quite sure what this whole embedded insurance thing is about? Learn everything you need to know about what embedded insurance actually means, how it works, why customers love it, and the benefits of adding it to your offerings.
How Embedded Insurance Fits Into Your Business.
It’s one thing to decide you want to get started with embedded insurance, and another thing to actually do it. This chapter explains how to know if your business is a good fit for insurance, your options for getting to market, and what to look for in a potential partner.
Marketing Your Insurance Business.
Just like any product, embedded insurance needs marketing and other GTM support if it’s going to succeed. We explain how to reach customers with the knowledge you already have about their preferences - as well as some tips for making sure your insurance marketing follows the rules of the road.